How EOS dared to enter an oversaturated market and became the lip balm of choice for the millennial generation.
Source: www.fastcompany.com
Good read. Targeting a “lazy market” and overcoming the obstacles presumably and assumed in place.
Floor Sensor Prize at Retail Loco One lucky attendee will walk away from the event with a free Scanalytics floor sensor system. Hosted by the Location Based Marketing Association, RetailLoco is a day-and-half-long event that will deliver insights and trends on the latest in mobile and location-based tools and techniques for retailers. The event will feature keynote speakers,… Read More »
Remember when cloud was hot, but no one agreed on what it meant? That’s where robotic process automation technology is today. CIOs had better get on it.
Source: searchcio.techtarget.com
PYMNTS spoke with Ilya Alshine, founder and president of imageSurge, a Boston-based service provider looking to turn storefronts into interactive platforms.
Source: www.pymnts.com
So far, Alshine said, imageSurge has been adopted by more than 150 retail storefronts and dozens of real estate companies throughout the U.S. and Canada, illustrating the potential for a sea change in what storefront displays can offer.
This week, a U.S. Court of Appeals granted the financial industry a long-wished-for curb on the unfettered power of the Consumer Financial Protection Bureau. Sort of.
Source: www.atmmarketplace.com
Amazon.com is pushing deeper into the grocery business with plans for convenience stores and curbside pickup locations, aiming to compete more directly with Wal-Mart and other grocery discounters.
Source: www.wsj.com
For customers seeking a quicker checkout, Amazon will soon begin rolling out designated drive-in locations where online grocery orders will be brought to the car, the people said. The company is developing license-plate reading technology to speed wait times.
In the race to create the best possible customer experience, home goods retailer Crate and Barrel is turning to tablet tech. In collaboration with customer
Source: www.pymnts.com
Customers get a mobile tote (tablet) given to them when they enter the store.
GMC’s campaign, developed by Posterscope USA along with Quividi, EYE Corp Media and Engage M1, ran for 8 weeks at the Santa Monica Place shopping mall. Posterscope and their partners fitted eight digital out-of-home screens in Santa Monica Place Mall with video sensors and Quividi’s audience platform to anonymously detected a passing shopper’s gender, whether they were alone or with a group, or part of a couple or a family. The system could also identify if the person standing in front of the screen was an adult or child along with their mood, including if they were frowning or smiling.
Source: screenmediadaily.com
Snapchat users who’ve come across Under Armour’s new interactive game are spending an average of 78 seconds playing, according to early data. The app’s 60 million daily users in the U.S.
Source: www.adweek.com
Interactive gaming strategy writeup from Adweek.
Job automation won’t be as bad as we think, so we need to learn how to stop working and prepare so we’re not dragged into the future kicking and screaming.
Source: bigthink.com
