As retailers like Target focus attention and dollars toward the digital-first era to keep up with consumer habits, it’s likely that shift impacts another
Source: www.pymnts.com
Excerpt: Spurred by its 40 percent growth in its digital channel sales, and as part of its “roadmap to transform business,” as the company branded the plan, Target will focus on the following areas:
- “A channel-agnostic approach to growing its business, driving a total Target experience across stores, online and mobile. Guests who shop Target in stores and online generate three times the sales compared to guests who shop in stores only.”
- “Create a more guest-centric experience by tailoring its assortment and offering more locally relevant products, with demographics, climate, location and other guest-led factors driving merchandising decisions.”
- “Store opening plans will increasingly focus on new, more flexible formats like TargetExpress and CityTarget, which cater to guests in rapidly-growing, dense urban areas.”
