Brick and mortar retailers are having trouble competing with Amazon in the digital market

More than half of the retailers, 62%, told the JDA that they plan to raise the minimum spending requirement for free shipping over the next year. Another 55% also said they plan to raise the minimum order value that’s required for in-store pickup, according to CNBC. Both of these are ways for retailers to “tilt the profitability scale back in their favor,” CNBC reports.