QSR Drive-Thru study
QSR Drive-Thru study
Chick-fil-A is a drive-thru leader in many categories, while Wendy’s and Taco Bell have slipped in their performance since last year, according to the study
Market research agency and mystery shopping company SeeLevel HX has released its 20th annual QSR Drive-Thru study, a breakdown of drive-thru performance from 10 major quick-service restaurant brands. The study also ranks each brand in four categories: accuracy, customer service, taste and speed. SeeLevel has analyzed brand performance of the same 10 quick-service chains over the past several years: Chick-fil-A, McDonald’s, Arby’s, Burger King, Dunkin’, Hardee’s, Carl’s Jr., Taco Bell, Wendy’s and KFC.
Editor’s note:
Participants in the study ordered food through the drive-thru at locations of each of the chains studied across the country between June and August 2020. 1,490 total quick-service drive-thru visits were made, with most orders (54.8%) taking place during lunch hours.
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