2020 QSR Drive-Thru study
Market research agency and mystery shopping company SeeLevel HX has released its 20th annual QSR Drive-Thru study, a breakdown of drive-thru performance from 10 major quick-service restaurant brands. The study also ranks each brand in four categories: accuracy, customer service, taste and speed. SeeLevel has analyzed brand performance of the same 10 quick-service chains over the past several years: Chick-fil-A, McDonald’s, Arby’s, Burger King, Dunkin’, Hardee’s, Carl’s Jr., Taco Bell, Wendy’s and KFC.
Participants in the study ordered food through the drive-thru at locations of each of the chains studied across the country between June and August 2020. 1,490 total quick-service drive-thru visits were made, with most orders (54.8%) taking place during lunch hours.