12/21/2021 McDonald’s Corp. selling Dynamic Yield technology platform, aimed at personalization and decision engineering at kiosks and drive-thrus, to Mastercard, the companies announced Tuesday. See NRN Post McDonald’s Selling Drive-Thru Tech to IBM “The reason we’re doing this with IBM,” said Kempczinski at the time, “ is to be able to have someone that can take how far… Read More »
Where we saw it… Walmart is losing hundreds of in-store McDonald’s locations that have seen diminished foot traffic during the pandemic, The Wall Street Journal reported Friday. By this summer, around 150 McDonald’s will remain inside Walmart stores — down from a peak of 1,000 locations at the height of the two chains’ 30-year partnership. The paper also reported that… Read More »
From Marketwatch an article referencing new study on Minimum Wage impacts — nice article from Marketwatch looking at the results from 2021 Princeton study on the effects of raising minimum wage. The usual most vocal critics are people like Andy Puzder back in the day that he ran Carl Jrs. Labor costs were very dear to his heart. It is… Read More »
Erwin Dito Managing Director at McDonald’s Netherlands As a result of great and swift teamwork, we’ve launched our ‘test and learn prototype’ restaurant in Arnhem. It’s an important step closer to operating in the new social distancing society. The team designed safe work & dining solutions for our employees and guests, while providing the fun experience this should be.… Read More »
For Dudley Dickerson, the mobile-app orders were the last straw.
McDonald’s has been updating with new technology, delivery, a revamped menu and curbside pickup. But the “Experience of the Future” has employees handling more tasks — in many cases, they say, without pay raises or adequate staffing. So Dickerson, 23, handed over his spatula for the last time.
“They added a lot of complicated things,” Dickerson said in an interview. “It makes it harder for the workers.”
Many fast-food employees hop from job to job. But with unemployment so low, turnover is becoming a problem. Workers are walking rather than dealing with new technologies and menu options. The result: Customers will wait longer.