Grocery News – Schnucks Adds AI Robots and Digital Storytelling For Beer and Wine Shoppers

By | August 31, 2021

Grocery News – Schnucks Adds AI Robots and Digital Storytelling

Couple of news items from Progressive Grocer today August 31, 2021 —

Digital Storytelling — Partnership with Looma will connect consumers to people and stories behind products — Marian Zboraj 

Digital Editor
Marian Zboraj profile picture

Marian Zboraj Digital Editor

Every bottle tells a story, and retail tech startup Looma is making sure that in-store Schnucks shoppers get the 411 before making their purchasing decisions. Looma has partnered with Schnuck Markets Inc. to bring an at-shelf digital storytelling platform to beer and wine departments at 89 Schnucks stores. Known as Loop, the program introduces shoppers to the real people who craft the products via short, human-centric videos playing on smart tablets.

According to Looma, brands see an average of 92% sales growth when featured on Loop, followed by 25% the following month. When the solution is installed on an end cap, the end cap sells 51% more product, while 30% of shoppers trying a Loop-featured product are trying it for the first time.

St. Louis-based Schnuck Markets Inc. operates more than 100 stores in four states and employs more than 13,000 associates. The company is No. 64 on The PG 100, Progressive Grocer’s 2021 list of the top food and consumables retailers in North America.