The new Apple Stores show how compelling in-store can be

By | April 1, 2016

Apple is touting its newly redesigned Apple Stores, and they are indeed quite impressive. Conceding that the very nature of Apple’s stores (very limited inventory, complete control of key products, customers who walk in already willing to buy, etc.) makes them hard to compare with a Walmart, Target or Macy’s, they are demonstrating what an in-store experience can be like. Retailers would be well served to take note.

Source: www.computerworld.com

The product displays are trivially nicer, with deep wood colors, but what is striking is a 37-foot, high-resolution display (Apple Insider put the cost of the display alone at $1.5 million per store) that commands attention from passers-by to come into the store. It’s bold and bright and attention-demanding, which is a nice store-ization.

Author: craig keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk