UK Retail Automation – Shoe Store
Shows augmented reality shoe fitting and the large use of digital signage throughout the store. From LinkedIn. The UK has been a real hotbed of automation recently with age verification as well as lidar-equipped “just walk out” grocery stores. Almost time to visit London and see High Street transformation.
Sam Kelly — Global Retail & Trade Marketing Manager at Dr. Martens
I am proud to share our wrap up film of Dr. Martens plc new test and learn concept on Carnaby St, London.
Back in the summer of 2021 we asked what will the Dr. Martens store of the future look like? How will our store estate evolve over the next 5 years?
As the retail landscape continues to evolve around the world and throw out ever new challenges to all, Dr. Martens was looking for a long overdue reimagining of our store design concept in line with our key business objectives and the overall strategy plan. Whilst recognising our past successes, we wanted to utilise and combine our consumer analytic data plus key project insights to inform and inspire us on a new store design journey. This ultimately led us to a new evolution or revolution global creative retail experience test model across all our Dr. Martens retail environments.
The project ambition was to move away from a ‘one size fits all’ approach and towards ‘ever-evolving retail’ which is completely modular and enable continuous innovation, newness, and temptation.
We landed on some exciting initiatives for the store across digital, print and product to give our product the stage it deserves.
We look forward to welcoming you all in-store soon.
With special thanks to the teams in house and our partners.
Strategy, concept & digital experience- Landor & Fitch
Architecture- Studio OL3
Construction- B Batch Group
Upholstery- ALEX GOACHER LIMITED
Lighting- Fagerhult
Marketing concepting & artwork- _wearesyn.
Sustainable print and vinyl- Imageco
Digital servicing- inurface group
Beautifully captured by Tom Morgan – Tom Morgan – TDM.Space
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