Retail Research – I-Want-to-Buy Moments: Mobile Reshapes the Purchase

Google smartphone stat

 

For today’s constantly connected consumers, shopping never sleeps. Whether making an everyday purchase or researching a big-ticket item, we reflexively turn to mobile. These I-want-to-buy moments are important for consumers, and they’re critical for brands. Are you winning these micro-moments?

Written by
Allison Mooney , Brad Johnsmeyer

Giana was in her local drugstore, trying to understand why two brands of the same type of treatment differed in price by $15. (The more expensive option coming in a smaller tube, no less.) “I thought there had to be a difference,” she recalls. So she pulled out her smartphone and searched for product reviews, right there in the store aisle. She ended up going with the higher-rated, yet higher-priced product. Looking back, Giana realizes that had she not had her smartphone, she probably would have bought the cheaper one.

Erica was at the airport, killing time before a flight, when she searched for a mortgage calculator. She wanted to figure out whether she and her husband could really afford a new home. That first smartphone search led to many more in stolen moments throughout her day as she researched the purchase step by step. “Being able to do it in the moment makes it more fun and less daunting,” says Erica. “I can space it out throughout my day.”

Related Story

Micro-Moments

Micro-moments are the new digital reflexes that have ended the act of “going online.”

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For today’s constantly connected consumers, shopping never sleeps. Whether we need to make an everyday purchase or research a big-ticket item, we reflexively turn to our devices. This happens in hundreds of micro-moments throughout the day when we’re making purchase decisions. (What’s the best choice? Can I afford to buy this? Is it worth it?) These I-want-to-buy moments are important moments for consumers, and they’re critical for brands. They’re opportunities to connect, especially on mobile: 93% of people who use a mobile device for research go on to make a purchase.1

Read more about Giana’s and Erica’s stories in our forthcoming micro-moments retail research.

Article on Google Think

Toronto library to roll out book-lending machine at Union Station | Toronto Star

If successful, the library will consider installing the kiosks at stations on the Eglinton Crosstown line and in the lobby of libraries

Source: www.thestar.com

LIBRARY KIOSKS AROUND THE CONTINENT


Contra Costa County, USA: The San Francisco Bay area rolled out Library-a-Go-Go, automated book dispensing machines, at three transit stations in 2008. Each is outfitted with a touch screen that allows users to select books to borrow from roughly 300 bestsellers, non-fiction reads and children’s books. Unfortunately, the machines were closed for at least a year because of the difficulty associated with getting replacement parts from a supplier in Italy.


Ottawa: When the library system installed its two kiosks in 2010, they were touted to be the first of their kind in Canada. The vending-machine style kiosks — one for children and another for adults — allow readers to borrow books, pick them up from adjacent lockers or return them. The kiosks are restocked about three times a week and hold almost 500 items combined.


Vaughan: Rather than dispense books, Vaughan’s Pleasant Ridge library has a machine that offers iPads and laptops to users. The kiosks are available only when the library is open.


Fullerton, Calif.:Originally located in an isolated spot at an Orange County train station, Fullerton Public Library’s book kiosk was moved to just outside the branch to catch more foot traffic. It has a drop box for returns and a selection of about 500 books. The system is also programmed so that users owing more than $5 on their library cards are unable to check out books from the kiosk.

Cash Recyclers

ATM and Kiosk Cash Recyclers In the past bi-directional cash handling for customers was primarily cash dispensers like the Fujitsu F-series coupled with a large cassette Bill Acceptor (such as the …

Source: kioskindustry.org

New tutorial page started for Cash Recycling and Kiosks and ATMs. Change and Cash Back. Variables to look at to help decide whether conventional cash acceptance + cash dispensing solution is actually better than the new all-in-on cash recycling solutions.  Lowering costs of cash replenishment and cash collection.