McDonald’s turnaround plan echoes ideas implemented in 1997 in response to a sales slump. It includes Build Your Own Burger (BYOB) for self-service acolytes like us. Maybe they do it in Europe or China but remains to be seen if ever done in US.
Source: www.businessweek.com
The article brings up the difficulty of large national chain executing a regional strategy (McRib in one market and not another). Also execs using phrases that were used in 1997 are the topic.
