Bloomberg – McDonald’s New Turnaround Plan Is So 1990s – BYOB self-service

By | January 8, 2015

McDonald’s turnaround plan echoes ideas implemented in 1997 in response to a sales slump. It includes Build Your Own Burger (BYOB) for self-service acolytes like us. Maybe they do it in Europe or China but remains to be seen if ever done in US.


The article brings up the difficulty of large national chain executing a regional strategy (McRib in one market and not another).  Also execs using phrases that were used in 1997 are the topic.