Retail Automation – Meet The Google Analytics For Physical Retail

Online retailers up until very recently have had a significant leg-up data-wise, simply because a customer’s very presence on their page offered up an intensely educational experience for retailers.
What do consumers look at?

Source: www.pymnts.com

“Some stores see sales most closely correlated with engagement rates — the percentage of people in the store show stays longer than 20 minutes. For other stores, the driving sales factor is conversion rate — the number of people who walk by who end up walking into the store. It really is all over the map — and often will change even within the same store.”

Today, over 500 retailers work with Euclid — and Franson reports their size varies from ultra-tiny SMBs to large retailers with hundreds of locations. The world his firm operates in today is very different from the one it launched in a mere five years ago.

Retail Systems – One-Two Punch Of Shoplifting & Fraud Costs Retailers $44B

Retailers got hurt from two directions last year: When they weren’t getting straight-up robbed, they were being defrauded from within. And it all contributed to industry losses totaling $44 billion for the year.

Source: www.pymnts.com

Employee/internal theft contributed to 34.5 percent of shrink, followed by administrative and paperwork errors at 16.5 percent, then vendor fraud or error at 6.8 percent. Bringing up the rear in the categories contributing to retail shrink in 2104 was unknown loss at 6.1 percent.