Category Archives: Omnichannel

The State of Retailing Online 2019 – NRF and Forrester

NRF Research The State of Retailing Online 2019 National Retail Federation Published Mar 11, 2019 Developed in partnership with Forrester Research, the annual State of Retailing Online report provides an overview of metrics from the previous year as well as retailers’ key priorities, investments and challenges for this year. For the first time, the report also details retailers’… Read More »

Traditional Retail on collision course with Connected Consumers’ Expectations

Posted on December 28, 2015 1:15 PM to Frank Mayer blog by Ron Bowers.   2016 will be a watershed year for traditional brick and mortar stores as the connected consumer’s expectations continue to change retail. The connected consumer represents the fastest growing sector of shoppers and is characterized as having direct engagement to the retailer; they are… Read More »

Retail Research – I-Want-to-Buy Moments: Mobile Reshapes the Purchase

  For today’s constantly connected consumers, shopping never sleeps. Whether making an everyday purchase or researching a big-ticket item, we reflexively turn to mobile. These I-want-to-buy moments are important for consumers, and they’re critical for brands. Are you winning these micro-moments? Written by Allison Mooney , Brad Johnsmeyer Giana was in her local drugstore, trying to understand why… Read More »

“Omnichannel” Retail Kiosk: Self-Service Creates Integrated Shopping Experience – The Lab

As consumers continue to gravitate toward using computers, tablets, and mobile devices to complete a retail transaction, it is more important than ever for retailers to develop an “omnichannel” shopping strategy that integrates the online and offline experiences – a combination of “bricks and clicks.” Source: www.olea.com “Omnichannel” Retail Kiosk: Self-Service Creates Integrated Shopping Experience – The Lab… Read More »