The operators’ six-month outlook for McDonald’s business is the worst in the survey’s 12-year history.
Source: www.businessinsider.com
Same-store sales at US McDonald’s have declined in each of the past six quarters. The company is battling falling traffic, increasing competition from fast-casual chains including Chipotle and Panera, and an eroded brand perception among American consumers.
For the survey, Kalinowski interviewed 29 franchisees who own and operate 208 restaurants in the US. McDonald’s said that represents only a fraction of its franchisees.